Updates and Release Notes
Information on any changes or updates that have occurred with CollegeAPP.
March 2025
Program Interest Models Release:
Nine new program and career pathway predictive models were released and became available for all CollegeAPP Partners in late March.
Arts/Humanities
Business
Education
Health Care
IT/Cyber
Public Services/Law
Science/Engineering/Mathematics
Skilled Trades
Social Sciences
December 2024
Model Updates:
CollegeAPP Education Attainment Models January 2025 was updated in late December 2024. With updated underlying data from late fall and recent core model enhancements (Intent to Enroll, Institution Type, Modality, and Job Seeking) refreshing the Education Attainment Levels quickly became a priority.
November 2024
Model Updates:
CollegeAPP November 2024 (Intent to Enroll, institution type, modality preferences, and Intent to Seek a New Job models):
The update includes more than 11 million new, person-level records across the country. The vast majority of those records are adults between the ages of 22 and 35.
Significant updates in 8 states – including New York, Texas, Michigan, North Carolina, Illinois, Indiana, Colorado and Alabama.
Survey Updates:
Nationwide surveys continue with an expected update in up to 10 additional states by Spring 2025.
Other Updates:
A new data acquisition has bolstered our Veterans in the Household count by 375,000 people across the country (found under Interests and Buying Habits in the Household Information section).
We continue to strengthen our ability to “find” the prospects you want to reach by increasing the number of files with MAIDS data as well as IP addresses.
July 2024
Model Updates:
CollegeAPP July 2024 (Intent to Enroll, institution type, modality preferences, and Intent to Seek a New Job models) and Program Interest July 2024:
Fewer unknowns and more adults with Intent to Enroll scores
Newly updated states including Arkansas, Delaware, Missouri, West Virginia, New Jersey, Maryland, Missouri, and the District of Columbia
For Partners with access to CollegeAPP Occupations, the occupation data increased to 66.9 million adults and can now search by specific job title or company name.
CollegeAPP Education Attainment July 2024
The updated model predicting the highest degree earned was trained on even more survey respondents and created a significant decrease in the unknown category.
CollegeAPP February 2024 will sunset at the end of July 2024.
June 2024
State Scores Updated: Arkansas, District of Columbia, Delaware, Maryland, Missouri, Mississippi, New Jersey, and West Virginia
Ongoing surveys: Alabama, California, Colorado, Indiana, Michigan, North Carolina, and New York
Next Surveys: Georgia, Illinois, Massachusetts, Pennsylvania, South Carolina, and Washington
April 2024
Recently Completed Surveys: Arkansas, District of Columbia, Delaware, Maryland, Missouri, New Jersey, and West Virginia
Ongoing surveys: In-market surveys are in the following states -
Alabama, Colorado, Indiana, Michigan, North Carolina, New York, and Texas
Next Surveys: California, Georgia, Illinois, Massachusetts, Pennsylvania, South Carolina, and Washington
March 2024
Program Interest Model Release: CollegeAPP released the first-ever, person-level predictive models for interest in business programs. Find this model in your CollegeAPP account under “Private Data.”
February 2024
Program Interest Model Release: CollegeAPP released the first-ever program level of interest model with the launch of the STEM/Cyber/IT model. Find this model in your CollegeAPP account under “Private Data.”
February National File Update: 21 states were newly surveyed and scored, covering 54% of the area of the US. This includes Intent to Enroll, Community College, University, Vocational or Technical School, Hybrid Education, All Online Education, and Intent to Seek New Job -
Alaska, Arizona, Connecticut, Hawaii, Idaho, Kansas, Lousiana, Maine, Montana, North Dakota, Nebraska, New Hampshire, New Mexico, Nevada, Oklahoma, Oregon, Rhode Island, South Dakota, Utah, Vermont, and Wyoming
Ongoing Surveys: In-market surveys are in the following states -
Arkansas, District of Columbia, Delaware, Maryland, Mississippi, Missouri, New Jersey, and West Virginia
Next Surveys: Texas, New York, Michigan, Colorado, Alabama, Indiana, and North Carolina
December 29, 2023
Nationwide population increase to over 243M.
Vehicle Ownership Filter was updated & moved to the bottom of the database list.
Individual Characteristics updated to additional data match points under Occupation Group and Occupation of Person.
October 6, 2023
Likely Recent Employment field was added.
MAIDS data field was added under the export option.
September 22, 2023
CollegeAPP Education Attainment Model was added.
June 2023
CollegeAPP Private Data Models updated.
CollegeAPP Intent Models updated to reflect updated state surveys.