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Case Study: How Michgian Enrolled More Than 9000 Community College Students

In October 2023, Michigan expanded its Reconnect program, offering tuition-free community college to adult learners through a one-time appropriation. The state lowered the age threshold from 25 to 21, making an additional 350,000 Michiganders eligible to participate. In the first several months of the program, few Michiganders took advantage of the new opportunity.

The Michigan Center for Adult College Success, working in partnership with the Michigan Department for Lifelong Education, Advancement, and Potential (MiLEAP), hired CollegeAPP to address the challenge.

In just five months, this campaign more than doubled the total enrollments achieved by the previous ten months of efforts prior to CollegeAPP’s involvement.