CollegeAPP logo with text 'The Adult Prospect Pipeline' and an arrow indicating progression.

Frequently Asked Questions

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Database FAQs

  • Follow along with this video after clicking the “Database Login” button at the top of the Partner Portal.

    Your email address is your username.

  • Email the Partner Experience Team at info@yourcollegeapp.com. We will get you in touch with the right team member.

  • We are happy to update your user account list. Most accounts have 5 user accounts. Utilize our Add/Change User Request Form for adding or removing individuals from our account. If you need a list of current users, feel free to contact a member of Partner Experience.

  • If the step-by-step instructions in the user manual do not meet your needs, you can watch this video and follow along. You can also go to “Resources” in the menu and select “Request or Format a List.”

  • Intent to Enroll, our flagship model, will help you identify adult learners with a high probability of intent to enroll. We recommend selecting a score of 50 or higher as a baseline to get started (watch video).

    Once you have narrowed your audience by Intent to Enroll, then you may want to look at other factors such as Age, Geography, and Education Attainment.

    You can always reach out to a member of Partner Experience for support in utilizing Intent to Enroll.

  • If you are a CollegeAPP+ client, please reference the CollegeAPP+ section for a full list of FAQs for use of the Occupational filter.

    1. Navigate to the Filter section on the right side of the screen.

    2. Select Private Data > Military Connected > Veteran in Household.

    3. Then, select Matched = Yes.

    4. You can go one step further by selecting Source and choosing from the list of options. Review the definitions of each option by visiting the User Guide page.

  • Great question! Our underlying database consists of enhanced voter and consumer data. This underlying national data file is the premium platform in the market, created by pooling up-to-date information from public and commercial sources. It is screened for inaccuracies using proprietary algorithms and powerful processing tools.

  • We don't want your institution to get in trouble for calling those that don't want to be called. To identify those that are NOT on the Do Not Call list, navigate to the Filters on the right side of your screen. Select the Telephone category > Do Not Call > Check the "FALSE" box. Those that are "FALSE" are not on the Do Not Call List. Those marked "TRUE" are on the Do not Call list.

  • The underlying database automatically removes old “resources ” to make the platform as efficient and fast as possible.

    You may notice Universes or Shapes you created appear to be missing. Use the Resource Recovery Tool to recover them before they are permanently deleted in 30-90 days. You will receive email notifications from the underlying database provider, L2, about upcoming permanent deletions 30 days before the deletion occurs. Review the underlying database’s guide on how to use the Resource Recovery Tool for more details.

CollegeAPP+ FAQs

  • CollegeAPP+ provides occupational data on about 20% of the US population. While the data varies across the US, this occupational data provides insight for program-specific marketing and institutional and program research. There are 9 different occupation categories.

  • Occupation data is collected from online resources such as Linkedin, Indeed, and other resume repositories. Data updates occur quarterly with underlying database updates.

  • 1) Arts, Design, Entertainment, Sports, and Media
    2) Business and Management
    3) Construction, Maintenance, and Transportation
    4) Healthcare
    5) Manufacturing and Production
    6) Police, Fire, Military, and related
    7) Science, Technology, Engineering, and Math
    8) Service Occupations
    9) Education, Social Services, and Legal

    Review the list of all Occupation+ filters in the database.

  • Absolutely!
    Healthcare is a great example of an effective use of CollegeAPP+

    Scenario: Your institution has a Bachelor of Science in Nursing. Utilize CollegeAPP+ to identify those currently working in Nursing. By layering Education Attainment and Intent to Enroll, you can target quality prospects.

Digital Marketing FAQs

  • Our clients find the best success when they run digital campaigns for a minimum of 8 -12 weeks. Ensure you have an appropriate on-ramp for your campaign and a call to action. A specific program campaign may need longer time in market and run alongside brand awareness campaigns.

  • Call us! Let us review your creative pieces and your target audience population. We likely have some tips that will help increase that click rate.

    The American Marketing Association (www.ama.org) recently provided suggestions for higher education marketers to secure best success. They recommend, among other things, to dedicate time and resources to content creation, leverage the power of social media, engage in mission-driven campaigns and messaging and demonstrate the career value of a degree.

  • We’re glad you asked! Clients across the country are utilizing CollegeAPP data for mail/postcard campaigns, and geo-fencing with marketing resources on social media or other digital mediums. Clients have placed ads on OTT, billboards, or bus stops. Check out our data use recommendations and best practices.

  • While you have full access to export lists and then utilize them for your recruitment and outreach efforts, we don't recommend cold calling or cold emails as your first use of the data.

    The best performing scenarios that clients report back are use of the data for mailing and social media campaigns. However, once those prospects have engaged with you, you are building a more intent driven funnel to support your enrollment.

  • Please review the following options and compliance considerations:

    What You Can Do:

    Display & Video 360 Integration - Our data can be activated through Google’s Display & Video 360 platform, which offers robust third-party audience targeting capabilities. This allows you to utilize the data with programmatic activation. Your audience segments can be activated through demand-side platforms that access Google’s ad inventory (if you don’t have access to a DSP we’re happy to do the placement for you).

    What You Cannot Do:

    Direct Google Ads Customer Match - Google’s Customer Match feature has strict first-party data requirements:

    -Only allows data collected directly through your own websites, apps, or stores
    -Requires documented customer relationships and consent
    -Uploading non-first-party PII violates Google’s terms of service

    Standard Google Ads Audience Upload is Limited To:

    -Your own website visitors and app users
    -First-party customer lists only
    -Google’s predefined demographic and interest categories

    Please contact us to discuss implementation strategies for any of these approaches.

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