Events & Webinars

Things are happening at CollegeAPP! Check back often for upcoming events, conferences, and webinars.

Watch On-Demand | Introducing Adult Learner Motivations & Obstacles

Are you a Digital Marketing Associate or a member of the Marketing team that manages your social media campaigns?

Join us for this session, where we will walk you through the step-by-step process of setting up a successful digital campaign. You’ll learn best practices, key performance indicators to track, and receive expert recommendations on topics such as budgeting, campaign duration, seasonality, and platform selection.

Watch the Recording

Upcoming events & Conferences

Workshop Resources

Missed a recent Partner Experience Workshop? Use the links below to download the resources provided during the session.

October 21, 2025 | Introducing: Adult Learner Motivations & Obstacles

This session provided Partners with CollegeAPP’s new person-level insights on the motivators and barriers shaping adult enrollment decisions.

Watch the recording and download the workshop presentation slides.

September 9, 2025 | Use Cases at Work!

This session provided Partners with five use cases from current CollegeAPP Partners. From Non-Credit to Alumni outreach, CollegeAPP is like a multitool in your outreach toolkit.

Watch the recording and download the workshop presentation slides.

Workshop: From Idea to Audience

August 8, 2025 | From Idea to Audience

This session provided Partners with examples of how to take an idea from an actionable campaign with CollegeAPP data.

Watch the recording and download the workshop presentation slides.

An illustration of a lightbulb with lines radiating from it next to the text: "Workshop: Military Affiliated Data on the Ready."

July 9, 2025 | Military Affiliated Data on the Ready

This session provided Partners the ins & outs of identifying prospective adult learners with a military affiliation.

Download the workshop presentation slides.

Blue background with a white outline of a lightbulb and text that reads "Workshop: Plan Ahead for Social Media Success."

June 10, 2025 | Plan Ahead for Social Media Success

This session provided Partners with tools to gather information and resources to kick off a successful strategic marketing social media campaign plan.

Download the workshop presentation slides and resource document.


On-Demand Webinars

Celebration banner for CAEL 50th anniversary, with a presentation slide titled "Where are the Adult Learners? Crafting a Recruitment Plan that Finds and Fuels Your Pipeline". Features photos and titles of four women: Pam Hartke, Associate Dean of Recruitment and Enrollment Management; Bonnie Blumer, Executive Director of Marketing and Strategic Partnerships; Tara Conrad, VP/Community and Technical Colleges; and Andrea Shaw, Senior Vice President. Logos of Lake Land College, Rensselaer, and CollegeAPP with the tagline "The Adult Prospect Pipeline" are also visible.

July 30, 2024 | Where are the adult learners? Crafting a recruitment plan that finds and fuels your pipeline.

Our partners at CAEL teamed up with CollegeAPP for an exclusive webinar on effectively promoting programs to the right audiences using CollegeAPP.

Hear Pamela Hartke of Lake Land College and Bonnie Blumer of Rensselaer Polytechnic Institute's success stories, and gain insights that can be applied to your institution.

Watch the Video
A screenshot of a report showing advertising metrics such as cost per click, click-through rate, total clicks, and cost per action.

Feb. 13, 2024 | Understanding Meta Campaign Metrics with CollegeAPP

Webinar Overview: Take a deep dive with our digital experts to learn about Meta campaign results and how we measure success.

Watch the Video