Events & Workshops
Things are happening at CollegeAPP! Check back often for upcoming events, conferences, and workshops.
Watch On-Demand | Unlocking Google for Predictive Enrollment Marketing
Higher Ed teams have long relied on Google Search to capture demand, but what if you could reach likely adult learners before they ever search?
In this partner-only briefing, CollegeAPP will walk through a newly unlocked capability that extends predictive enrollment audiences into Google’s visual and video environments, including YouTube, Display, and Discover.
Workshop Resources
Missed a recent Partner Success Workshop? Use the links below to download the resources provided during the session.
November 17, 2025 | Campaigns that Click: Your CollegeAPP Insider Tips on Digital Campaign Success
This session provided Partners with the process of setting up a successful digital campaign, including learning best practices, key performance indicators to track, and receiving expert recommendations.
Watch the recording and download the workshop resources.
July 9, 2025 | Military Affiliated Data on the Ready
This session provided Partners the ins & outs of identifying prospective adult learners with a military affiliation.
Download the workshop presentation slides.
June 10, 2025 | Plan Ahead for Social Media Success
This session provided Partners with tools to gather information and resources to kick off a successful strategic marketing social media campaign plan.
Download the workshop presentation slides and resource document.