Beyond Stop-Outs: The Future of Post-Traditional Adult Learner Recruitment, Part One

Yes, stop-outs matter. The focus on SCND adults as a proxy for all adult learners has been a net positive for schools and students alike. But the reality is more complex.

Only 25% of SCND adults intend to return within two years.

It’s time to move beyond campaigns focused on stop-out lists. Higher ed leaders need to take a different approach to mitigating the enrollment cliff’s impact.