5 Ways This CAEL Course Helps You Recruit Adult Learners
Whether you build strategy, recruit students, manage outreach, or execute campaigns—it’s likely that there are things you want to approach differently in your next enrollment cycle.
That’s why we’ve partnered with CAEL and Credly to deliver a six-week, asynchronous online course, The Data-Driven Approach to Recruiting Adult Learners, for anyone responsible for driving adult learner enrollment.
Beyond Stop-Outs, Part Two: The Future of Post-Traditional Adult Learner Recruitment
National survey data show that 75% of those on stop-out lists don’t intend to enroll within the next two years. That means they aren’t actually prospects—no matter the volume of calls, postcards, or emails.
There is a path forward, though. Instead of running campaigns with lookalike audiences or stop-out lists, it is possible to identify who has intent to enroll. By shifting to an intent-first recruitment framework, higher ed can address enrollment outcomes in spite of their limited resources.
Beyond Stop-Outs, Part One: The Future of Post-Traditional Adult Learner Recruitment
Yes, stop-outs matter. The focus on SCND adults as a proxy for all adult learners has been a net positive for schools and students alike. But the reality is more complex.
Only 25% of SCND adults intend to return within two years.
It’s time to move beyond campaigns focused on stop-out lists. Higher ed leaders need to take a different approach to mitigating the enrollment cliff’s impact.