The Michigan Center for Adult College Success, Michigan’s Department of Lifelong Learning, Education, Advancement, and Potential (MiLEAP), and CollegeAPP hosted a webinar on April 17, 2025, to share the findings from a recent case study.

The webinar details how the state received more than 12,300 registrations for the Michigan Reconnect program, with over 9000 students enrolling at area community colleges through a strategic marketing campaign managed by CollegeAPP.

This case study provides a blueprint for how colleges, state higher education agencies, enrollment managers, and marketers can leverage person-level data to identify potential students who actually intend to enroll and connect them to college at a significantly lower cost and with a higher return on investment than conventional campaigns.

Read the case study.