Traditionally, a college or university looked at its current student body to determine how to recruit future classes — but that approach leaves out many potential prospects.

Watch Jack MacKenzie explain the technology and tactics behind data-driven campaigns in this webinar with new partner, Lightcast.

CollegeAPP has found stark demographic and economic differences in the adults who have intent to enroll in education or training in the next two years.

Unprecedented findings will inform strategies for higher education to address the so-called “demographic cliff”

Hiring comes as colleges and universities focus on 2023 recruitment strategies.

Company’s data science team “starts from scratch” to include hundreds of additional datapoints into predictive models.