Hiring comes as colleges and universities focus on 2023 recruitment strategies.

Company’s data science team “starts from scratch” to include hundreds of additional datapoints into predictive models.

Williams arrives at CollegeAPP with a wealth of experience in the challenges facing enrollment, admissions, and marketing teams in higher education.

More than 100 colleges and universities are now using CollegeAPP’s proprietary data on adult education intent.

Read how higher education leaders use intentional inclusion to boost equity and enrollment with CollegeAPP data.

Enhanced predictive models possible after company acquires additional person-level and geographic data.

Without good data, there’s a risk that higher ed recruiting efforts may be looking where adult learners used to be rather than where they are. Read CollegeAPP’s approach to recruiting adults with intent to enroll.

CollegeAPP’s person-level, predictive models prove the size of the state-by-state unmet demand for education and training among adults.

Besseling brings experience with person-level, hierarchical modeling as well as an understanding of the education ecosystem.