Case Studies

Cyber Security Certification Institution

This client is a leader in the global IT ecosystem. They offer certification in different aspects of IT. For this project we were mainly focused on their cyber security certification offering.

CollegeAPP Approach:

Working with their team we got a sense of the current customers for each certification they offer. We then went to work segmenting our nationwide database into groups for the appropriate certification. Then, using our intent and preference models, we further filtered our audience for use in our campaign. 

Given the situation and time of year, this client wanted us to drive transactions, not just awareness of their offerings. So, rather than a traditional multi-channel campaign, we had to choose platforms strategically to achieve the best ROI on their initial investment. We opted to focus solely on Facebook for this test, which we ran for 6 weeks.

After the 6-week campaign, we analyzed all sales that came through that time period as well as the two weeks post campaign. The result: we produced 4.5x the original investment, 50% of which were new customers and 50% who were returning customers.