Case Study: Recruiting Adult Learners for Education and Training
Merced College
Location: Merced, CA
CollegeAPP Partner since 2019
Founded in 1962, Merced College—a public community college—is an integral part of the local community. Situated in the sunny heart of California’s agricultural Central Valley, they empower students through education and workforce training.
Background:
CollegeAPP has placed and managed six campaigns for Merced College since 2019. Merced’s outreach has consistently exceeded industry averages for engagement rate and cost-per-click. This case study outlines Merced’s current campaign starting in the Fall of 2023.
Channel + Creative:
CollegeAPP placed and optimized video ads created by the marketing team at Merced. Ads were delivered on the Meta platform.
The Results:
Merced’s engagement rate and cost per click beat both CollegeAPP and Industry Benchmarks.
*source: https://instapage.com/blog/facebook-advertising-benchmarks
261,967 Total Reach (Audience Size)
22,716 Total Clicks
18,416 Unique Link Clicks
Total Media Spend: $6,500
Top Line Results:
Additional Services
CollegeAPP provided data for various direct mail campaigns.
CollegeAPP partnered with Merced to deploy a canvassing software to fuel a door-to-door campaign. CollegeAPP provided home addresses of adults who had high probability of Intent to Enroll.